YouTube Ads Campaign That Gurus Are Not Doing
YouTube ads might just be one of the most confusing things that you might encounter in your dropshipping journey. You don’t know where to start and all the settings found on YouTube are completely different compared to social media sites such as Facebook. Luckily, I’m here to help by showing you a guide on setting up your YouTube ads campaign. So, if you’re ready, let’s get started, shall we?
Choosing Your Campaign Type
When choosing a campaign, it’s a good idea to select a campaign that doesn’t have a goal or guidance. This is because it allows you to adjust things that are not working as you go along the YouTube ad campaign.
Since you're using YouTube, it’s ideal to select “video” as the medium for your campaign. Also, make sure that you choose “custom video campaign” as your subtype so that you can design the ad whichever way you want to.
Setting Up Your Campaign:
Now that you have chosen your campaign type, you need to take note of the following:
- In the “Bidding Strategy” section, select whatever is right for you. If you’re unsure, I would recommend using the Maximum CPV (Cost Per View)
- Next, you need to enter your budget and your campaign’s duration. I suggest that you enter a daily budget instead of a campaign total to get better results. When deciding your daily budget, it has to be $5 to $10 at the minimum. Select “Standard” as your delivery method because it gives you better results than the “Accelerated” option. Selecting “Accelerated” will only allow Google to spend your money quickly and you will not have desired results.
- In the “Networks” section, make sure that the “YouTube search results” option is not selected. You don’t want your video to pop up when people search for various keywords. If “YouTube search results” is checked, your ad will be displayed as an ad that viewers will find as part of their YouTube search results and you don’t want your ads in that section of YouTube. Instead, your ad should be a pre-roll ad when people watch videos because that’s how you designed it and not as an in-display ad.
- For the “Languages” section, use the language used by your target audience. If you’re from the United States, it is advisable to use the English language.
- When you add locations, you should choose the top 5 countries to get the most out of your display ad. The top 5 countries are the United States, United Kingdom, Australia, New Zealand, and Canada. These 5 countries have the best testing and the best results.
- In the “Inventory type”, I highly recommend that you choose “Expanded Inventory” because it allows your ad type to have higher amounts of traffic.
- Don’t select anything in the “Excluded content” section when setting up your campaign. This is because you are picking where you will place your ad and a video with high traffic might be tagged with one of the exclusions found in the “Excluded content”. Your bumper ads might not be seen by those people when you check a box in this area. For example, you tagged all dropshipping videos. What if there’s a dropshipping video with a lot of high-quality traffic, but it is tagged with “conflict” and you checked “conflict” in your excluded content? If a box is checked, you might not have access to high-quality traffic at a much cheaper price.
- For the “Excluded types and labels”, you should check embedded videos and live streaming videos. This is because:
- Embedded videos are found on other people’s websites. When people go to a website to watch a certain video, they want to watch that video. So, it is likely that they will skip your ad immediately. When people watch videos on YouTube, they have intent on watching videos that are similar to what they are trying to figure out.
- When people watch a Livestream, they want to watch what’s happening. When an ad pops up, it distracts them and stops them from watching the live content. So, viewers will instantly skip your ad to go back to the video. This is the reason why your ads are not effective when you use them in Livestreaming videos.
Also, it’s a good idea to remove the checkmark in “Content not yet labeled” because you might miss new videos that fit your niche but have not been labeled yet. If a video has not been labeled, you cannot place your ads on top of those videos. Usually, early views that go to targeted videos are the highest quality views because those are the viewers that have their notification bells on. They have a higher tendency to click that video quickly because it answers their question and you would want your ads to be seen by those people.
- For “Conversions”, keep the default setting. Keep the default setting in the “Devices” section as well.
- “Frequency capping” is a setting that you should focus on. In this section, you should select “Cap impression frequency”. This will allow you to stop your ad from being shown to a person who skips your ad. If a person doesn’t like your ad and skips it, you don’t want to show your ad to them again and again on that one particular day. Ideally, you should cap your impression frequency to 1 per day.
- It’s ideal for you to check the “all-day” option for the “Ad schedule”.
- The “Ad group name”, is the name of the ad that you are using for YouTube.
- The “People” section has 2 categories:
- In the “Demographics” section, you can narrow it down specifically if you know your target audience. However, if you’re unsure, you can check all the boxes to cast a wider net of viewers.
- For the “Audience” section, this is where you can do your interest targeting. I would like to suggest that you go to browse for this section. Select the option “What they are actively researching or planning” to find out different topics that apply to your ad. Select topics that apply to your video campaigns to get the most value for money.
- The “Content” section has 3 categories that you need to be aware of:
- There is the “Keyword” section if you want to target your market using certain keywords that apply to your brand
- You can also choose “Topic” if you want to target your viewers based on the topics that they watch.
- You can also select “Placements” when it comes to your content. “Placements” is ideal for beginners. For example, your ad is about dropshipping. You can search for all dropshipping-related videos and paste the content into the placement section.
- The “Bidding” section is another area where beginners are unsure where to start. Here’s a tip: Start your bid at $0.10. The average cost per view is between $0.03 - $0.06. That is the price range where most advertisers are bidding. You want to bid above everyone else and bidding $0.10 accomplishes this goal. The algorithm prioritizes all advertisements with the highest bids and goes down the chain based on the cost per view. So, if everyone else is bidding between $0.03 - $0.06 and you’re bidding $0.10, you’ll be given priority and viewers will be shown your ads first. However, if someone else bids $0.15, they’ll be paying $0.11 per bid and they’ll get priority.
- Let’s finally focus on the “Create your video ad” section of your YouTube ads campaign. Here are some tips:
- Copy the link of the video you would want to run as your ad and paste it in the “Your YouTube video” section located just below the “Create your video ad” title.
- Then, I recommend selecting the “Skippable in-stream ad” because that is the pre-roll ad format.
- Put your website in the “Final URL” section. Your website serves as your initial landing URL that your audiences will go to once they click your ad.
- The “Display URL” is the URL that is displayed at the bottom of your ad for desktops, or below your ads for mobile. It would be a good idea to have a nice display URL. To do this, you’d want to keep your display URL short. Also, if you’re using nouns, such as names, places, etc., you should capitalize as needed to create branding.
- Because the actual display URL is small when you view your ad, you should also add a checkmark to the “Call-to-action” section to create a bigger button. Doing this allows your viewers to see exactly where to go when they decide to opt-in and become a lead.
- In the “Call-to-action”, you can use terms that creates action such as “Start Now”, “Join Now”, or “Learn More”.
- For your “Headline”, it’s a good idea to make it interesting and clickbaity.
- Next, you need to leave the “Companion banner” to “Autogenerate using your channel banner (recommended)”.
- And for the “Ad name”, it’s a good idea to just copy the Ad group name.
So, that’s the whole process. I took you from A-Z in creating your first YouTube Ad campaign. You could have wasted thousands of dollars, but now you know these secrets and are now able to save your cash in the process.
If you need more information on YouTube Ad Campaigns, you can also check out our resources here.
Please feel free to be a part of my mentorship program if you need more specific guidelines on creating your own YouTube Ad.
My program has helped many organizations turn their businesses around and made their own examples of success stories along the way.
If you still have questions about the program, you can try to get in touch with me directly before making your decision.
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I hope this article is helpful in your YouTube Ad Campaign journey!
Thank you for taking the time to read this, and I hope to see you on our future topics!
Until next time!
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