The Usage Of Digital Analytics To Boost Brand Growth
To measure the effectiveness and efficiency of your digital marketing campaigns is a great challenge that most organizations face today, but must be done rightfully since it’s one of the most vital aspects of how to gain more brand recognition and more customers.
For you to be able to evaluate the impact of your digital marketing campaigns, you should use comprehensive digital marketing analytics. But what do you mean by that? What’s the meaning of digital marketing analytics? Do you know how to apply that to your own brand?
There’s no shame in saying that you don’t know anything about digital marketing analytics. It even takes time for digital marketers to master this. And I mean, hey, that’s why you’re here reading this blog right to know and learn more about digital marketing analytics?
What is Digital Analytics?
Digital marketing analytics offers the whole view of what’s working and what isn’t when it comes to your marketing strategy. It will leverage the marketing content you’re producing and the marketing strategy you’re executing. It will precisely advise you how and where to improve.
Digital marketing analytics definitely benefit everyone in your organization.
Digital marketing analytics translate customer behavior into actionable business data. These are analytics tools that can help companies understand what consumers are doing online, why they’re doing it, and how their behavior can be converted into a new digital marketing campaign or how the existing digital marketing campaign can be renewed or revamped.
To nail it in simpler terms, these are analytics that draw the line between opinion and fact. They give you data insights on how your customer is behaving.
What are the Digital Marketing Metrics You Need to Know?
Of course, these metrics are statistical to relate to the overall campaign goals and industry standards. There are two major kinds of these nowadays: website marketing analytics and social media analytics.
Website marketing metrics--these are associated with websites and web activities:
- Visitors - also known as users, these are people who visit your site. They can be tracked by a cookie placed in their browser by a code installed on your site.
- Views - a view is when a page on your site is loaded by a browser.
- Session - this is a series of activities by a visitor on your site. It includes views, responses to CTAs, and even events.
- Traffic - in layman’s terms, this is visits--the number of site and page visits in a period.
- Traffic by Channel - this is the total number of site visits per referral channel such as social media sites, email campaigns, landing pages, and so on.
- Traffic by Device - this is the total number of site visits done by a device which can be a smartphone, tablet, desktops, etc.
- The Ratio of New Traffic to Returning Traffic - this is the percentage of the net new site or page visitors you receive, compared to the amount of returning traffic.
- Time on Page - the average time each visitor spends exploring your site.
- Interactions per Visit - these are the actions your visitor takes when exploring your site or page.
- Bounce Rate - this is the percentage of people who visited your site but didn’t do anything about it. They didn’t take a look at any of your pages and didn’t respond to your site’s CTA.
- Call-to-Action Click-Through Rate - this is the percentage of total clicks on a CTA compared to the number of site visits.
- Submissions - these are those who filled out and submitted information through your web form.
- Conversion Rate - this is the number of actions taken, like download or sign-up, as compared to the total number of visits.
2. Social media marketing metrics - these are digital marketing metrics associated with your content and social media performance.
- Engagement Rate - this is the total number of engagements: comments, clicks, and likes, as proportioned against the number of page and post views.
- Follows and Subscribes - these are the people who’ve shown interest in your content and want to get updates on your posts and pages.
- Shares - this is the total number of times a post or your page even has been shared on social media, on a website, or on a blog article.
- Audience Growth Rate - this means the growth of your social audience over time. You can find it by measuring the number of new social followers over a period and divide it by the total number of your followers and multiply by a hundred.
- Post Reach - this is how many of your social followers have seen your last post. The further your social posts reach, the better. You can calculate this through the number of followers who’ve seen your last post/number of followers x 100.
- Mentions - you should compare the mentions you get for your brand against its competitors to know if you’re getting the utmost brand awareness you deserve.
- Approval rate - yes, it’s nice to be mentioned but this doesn’t mean you get positive interactions from your followers. The approval rate is determining how many positive interactions you have had with our posts. These may include likes, shares, reshares, or even sales conversions. This keeps your marketing campaign on track.
Digital Analytics, Hard but Important
In conclusion, yes, a lot of things are going on and should be considered when you want to know that your digital marketing campaign is working alright. Sometimes, it takes a long period to see if your campaign is really working or not or hitting the goals you preferred or not. It takes hard work, patience, and persistence.
Using these analytics, marketers will be aware of the deficiency of their content and actions in the digital world for their brands. Analytics are important to measure your true marketing performance.
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