The Importance Of A Company Mission Statement

After you’ve graduated from college and started working for the first time, you might not have paid that much attention to the corporate mission statement.

Mission statements are not just fancy words that businesses put up to make them more sophisticated or legit.

They are also more than a requirement you have to comply with the Securities and Exchange Commission.

A company mission statement defines the business as a whole. It is their identity.

In this article, we will talk about corporate mission statements and why it’s essential not only to the business but also to its customers and employees as well.

Let’s begin…

What is the company mission statement? And why is it essential?

A mission statement is a set of few sentences that provides the fundamentals and belief system of a business.

They serve as a summary of the company’s purpose and why they exist.

With this being said—it important to bear in mind that mission statements are not similar to a business plan. But instead, it talks about how the business can contribute to the improvement of the society around them.

You also shouldn’t confuse a mission statement with a vision statement. From the word itself, a vision statement suggests the plans of the company in the future or planning to achieve in the following years.

A company mission statement is essential because it gives your customer a good insight into your company’s value in just a few short lines.

They are also essential to your workers or team members because it gives them a sense of direction in terms of the quality of service they provide to your customers.

Also, because a mission statement is basically the company’s identity, they are also the foundation of their marketing strategy and campaigns.

Examples of company mission statements

Now, let’s take a look at some of the mission statements of the top companies around the world—

  • Nike – “to bring inspiration and innovation to every athlete in the world.”

  • Google – “our mission is to organize the world’s information and make it universally accessible and useful.”

  • Apple – “to bringing the best user experience to its customer through its innovative hardware, software, and services.”

  • Starbucks – “to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.”

  • Amazon – “we strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”

  • Samsung – “we will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.”

  • Facebook – “to give people the power to build community and bring the world closer together.”

  • Microsoft – “to empower every person and every organization on the planet to achieve more.”

  • Disney – “to entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

  • Patagonia – “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

Final thoughts

I hope the discussion on the importance of the company mission statement has enlightened you on this specific topic.

Again, your mission statement is the company’s beliefs and values in a nutshell.

It is more than just branding, and typically under a few sentences but provides the identity of the business.

Well, I guess that’s just about it!

Thank you for taking time off and reading my content!

I hope to see you again next time!



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