Marketing Hacks: How To Quickly Boost Your Email List
Figuring out how to boost your email list is perhaps the best thing you can do for the success of your business.
According to research, almost 100% of customers browse their email every day. Also, the same research shows that 40% of marketers consider email marketing important to their content marketing success.
The above stats are a decent reason why growing an email list is significant for your business.
However, you might as yourself the question, “How could I increase the email list of my company?”
In this article, we'll share some marketing hacks to assist you with creating more subscribers by boosting your email list. So, if you’re ready to find out more, let’s jump right in!
Invest Some Time In Planning
Assuming you don't have a list yet, set aside some time to think about who your ideal audience is, where you hope to track them down, and what they hope to get from your emails. Most likely, you'll need around 2 lists as you start your planning—prospects and existing consumers. The initial step in drawing in people to sign your email list is creating a "bait piece", or giveaway for the particular reason of collecting emails. This could be nearly anything, for example, a free online tool or resource, a free digital book, or a whitepaper. What would your audience find valuable enough that they would like to share their email address with you?
Utilize Multiple Sign Forms
Numerous beginners start with a simple email newsletter sign-up form in their sidebar.
Assuming you want to receive more email subscribers, then you need numerous sign-up forms. This gives your customers more chances to join your email list.
We suggest combining your sidebar sign-up form with a sticky floating bar or a lightbox popup. These exceptionally powerful campaign types make your sign-up forms more recognizable.
Add a Call-to-Action in Every Blog Post
Assuming you have a business blog, incorporate a call-to-action (CTA) in each blog entry you publish. Your CTA should guide your visitors to a landing page where they can sign-up for the email list of your business. You can likewise incorporate a sign-up form directly from your blog post alongside a preview of your lead magnet.
Offer Content Upgrades
Content Upgrade is a marketing strategy where you offer customers an opportunity to get exclusive bonus content by joining your email list.
- If you have a podcast, then you can offer show notes + transcription as a content upgrade if they opt-in to your email list.
- Assuming that you have a long-form blog entry, then you can offer a PDF downloadable version as a content upgrade
- You can transform your blog entries into a checklist or cheat sheet and offer it as a content upgrade
Human psychology assumes a significant role in the effectiveness of content upgrades. The psychology principle known as Zeigarnik Effect mentions that individuals are probably going to complete a specific task assuming they start it themselves.
Because when the customer starts (click to download the content upgrade), they are bound to complete the task that you want them to perform (subscribe to your list).
Utilize Your Website to Boost Your Email List
Make your sign-up forms accessible in various areas on your website. These should be located in the prominent sections on your website like your sidebar, footer, and about page. Be extremely clear and upfront with your call to action. Tell your website visitors the thing they are signing up for in a very clear manner. For instance, "Enter your email address to keep up-to-date with sales, email-only promotions, and unique offers." is a greatly improved call-to-action than "Subscribe Here." You may likewise consider utilizing entrance or exit pop-ups that prompt users to subscribe.
Utilize an Announcement Bar to Promote a Lead Magnet
An announcement bar at the top of your site is an incredible place to promote your lead magnet. Since it sits at the top of each page, it's quickly visible when somebody lands on your site. Your announcement bar should be linked to your email list sign-up forms or your lead magnet landing pages to help you in collecting email addresses for your business.
Add Full or Partially Gated Content
Gated Content is the content on your site that can't be accessed until the user enters their email address. You can utilize plugins to conceal a portion of your content or conceal the whole blog entry until the visitor enters their email address.
Exploit the Medium To Its Fullest Potential
Email offers you openings that other marketing channels can't match. Use personalization in your email communications. Reassure subscribers that you'll secure their data. Develop a "welcome sequence", or an autoresponder series for your new subscribers to boost their engagement. Since it's so low-cost, you should send emails to your mailing list monthly at least, although some information recommends that continuous emails may be more viable for the long-term.
Offer Various Incentive Types To Segment Your List
Your website users won't all be fascinated by the same thing. Nor will they be at a similar stage of the purchaser's journey.
Utilize different lead magnets to segment your email list dependent on your subscribers’ interests or purchasing potential.
Segmenting your list helps you do the following in your marketing strategy:
- Boost your list a lot quicker
- Send targeted email campaigns, which will develop your open rate, click-through rate, and overall conversion rate
Run Giveaway and Contests
A simple approach to rapidly get a ton of new followers and email subscribers is by running a viral giveaway or contest. You don’t need to bother with an expensive prize to launch an effective giveaway campaign.
Visitors can join your contest by giving their email addresses, social sharing, or following you on social media. This develops a snowball effect and assists you with reaching a lot of new visitors to your website.
Exploit the Numerous Ways To Develop Your List
There's no most ideal way to grow your list. You can gather email addresses at offline events, offer Text-to-Join or Scan-to-Join, do a joint venture with another list owner, or utilize a double opt-in form on sites, articles, and social media pages. You can likewise have an online course and gather email addresses as a component of the registration process. There are ways to utilize Facebook to develop your email list rapidly as well.
Offer Exclusive Discounts During Holiday Sales
For a lot of organizations, holiday offers are their greatest income generators. Past that, holiday sales can likewise assist you with acquiring a ton of email subscribers.
Below are a couple of tips on the best way to develop your email list during holiday sales:
- Offer an exclusive coupon code for users who join your email list
- Make a highly classified product only for users who sign-up for your email list
- Guarantee exclusive deals through your email newsletters
- Give supporters access to on-sale products and services before the general public
Make Multiple Lead Magnet Pages
A lead magnet (otherwise called an opt-in bribe) is an incentive you offer to potential consumers in exchange for their contact data like name, email, telephone number, and so on.
Your blog entries with locked content, content upgrades, and premium content all fall into the lead magnet classification.
Lead magnets should offer extra worth to your visitors. This could be a digital book, a resources newsletter, checklists, workbooks, and so on.
The examples shown in this article are everything you can do to build an email list. The most ideal way to do it is to use various strategies on this list, assisting you with reaching your potential audiences from a wide assortment of angles and boosting the odds of growing your email list.
As you develop your email list with new, opt-in contacts, you'll have the option to retain them with middle-of-the-channel offers that permit you to convert early-stage leads into sales-ready leads.
If you want more information on how to further boost your email list, you can look at our resources here.
You can also join my mentorship program in case you need more specific instructions for boosting your email list.
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In case you're in doubt about the program, you can try to talk with me directly before making any choice.
Book a FREE 45-minute mentorship with me, and let’s see how I can help you boost the email list of your business!
I hope you’ve learned a lot about how to boost your email list today!
Thank you for your time reading this article, and I hope to see you in our future topics!
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