How To Scale Your Business Through Dropshipping In Reddit

When we hear the term dropshipping, I’m sure that most of us would immediately think of Facebook, TikTok, or Instagram as the means in promoting your eCommerce store.

Of course, there are other social media platforms available, but they are not as prominent as the ones mentioned above in regards to eCommerce.

Therefore, dropshipping in Reddit and other less popular applications may seem to make no sense. And since the likes of Facebook are essentially the top dogs, so to speak, it is reasonable to do business with them, right?

Well, my opinion is not quite so because you have to bear in mind that less known social media are less saturated. Although they don’t possess a massive audience like Facebook, they have users large enough to market your online business.

If you want to know how to tap the hidden potential of Reddit, then you definitely have come to the right place!

So without any further delays, let’s begin…

How Reddit Works?

Before I begin discussing dropshipping in Reddit, allow me to explain first how the platform works.

At some point in your life, you might have heard of Reddit on social networks like Facebook or YouTube. It may have triggered your curiosity, but that’s pretty much about it.

To tell you briefly, Reddit is a social media platform where account holders post content. And then, their readers would either upvote or downvote.

The users’ contribution would either move up or down in rankings depending on such results.

They also have what they refer to as karma points, which are earned anytime you receive upvotes and post comments on other users’ contents. In addition, you get karma points upon sign up as well.

Also, Reddit is categorized into sub-communities, or what is popularly known as subreddits.

These categories revolve around interesting topics like technology, health, and wellness, gaming, etc.

If you have been a member of a Facebook group, then the subreddits sort of works the same way in regards to creating their own theme, expectations, and house rules.

Even though they do not have the same star power as Facebook, YouTube, and Instagram, which have a billion users around the world, Reddit still has a very large number of users that is around 430 million.

And the good thing here is that the potentials of this social media platform in eCommerce are still mostly untapped. Therefore, dropshipping in Reddit is very promising to venture into.

With this being said, let’s continue…

Dropshipping in Reddit

By the way, same as ad campaigns on Facebook, there’s also Reddit Ads. However, as I point out earlier, the market in this social media platform is still unsaturated.

Although there’s potential with Reddit, there’s a reason why some marketers fail to promote their businesses with them.

Reddit users don’t like spam messages or people selling them something. Therefore, marketing your eCommerce business with them can be really challenging.

So does this mean to just leave Reddit alone?

Well, if you don’t want to go through with the risk of venturing into this uncharted market, just focus on campaigning your ads with Facebook Ads or Instagram. It’s not really a problem.

But if you’re up for the challenge, and want to benefit from the untapped potentials of Reddit, then let’s continue, and I will show you some techniques for how you can succeed in dropshipping in Reddit.

Focus first on earning their trust

First and foremost is that you need to build trust. And the reason why this is the case is that the founders of Reddit established the platform for the purpose of helping one another.

Thus, if your main intention in joining Reddit is to promote your business, then it’s not going to work. Expect that members would downvote your content if they see it as spam or marketing material.

And if you consistently do such actions, they may even report you to the moderators that may cause you to be banned from the subreddit.

Some simple ways to improve your reputation is to—

  • Not trolling or insulting fellow Reddit users

  • Consistently participate in conversations by commenting and voting

  • Sign up to subreddit’s that are within your niche

Contribute contents

Regularly post contents that can start up a conversation that other users can vote on.

You can also link your personal blog post or YouTube video to your Reddit post.

Here are some tips to follow to improve the quality of your contents—

  • Create long-form write-ups

  • Choose eye-catching title

  • Remember that your aim in writing contents should be to provide value

It is very important that you especially take note of the last point. Make sure that what you’re posting is relevant to your user that could add value to their lives.

Post contents in subreddit groups that are related to your niche

Last but definitely not least is to search for the niche you want to promote your eCommerce business.

If, for example, you’re an online store that specifically sells apparel, then doesn’t it make sense to join subreddit groups that are in the same niche.

As I mentioned earlier, it’s extremely critical that you build up trust first. And one way you can improve your reputation in the niche of your choice is through karma points.

With this being said—it is important to consistently engage in conversations and practice being respectful to ideas or comments posted by fellow Reddit members.

Reddit Ads

Yes, like any other social media platform out there, Reddit has its own advertisement function that allows eCommerce businesses to promote their products.

So how do we apply for Reddit Ads? Follow these simple steps—

  • Go to your homepage and find the “Advertise” tab that’s positioned in the left side area of your screen.

  • Once you do so, you will be redirected to the application form. Just fill out the necessary information and tickle the box that says, “I’m not a robot.” Afterward, click the tab that says “Sign Up,” and you’re good to go.

  • Ad campaigns with Reddit are not free as well. And after clicking “Sign Up,” you will be greeted with billing information. Just fill them out and click “Save.”

  • After your billing information is approved, you can begin setting up your ad campaigns.

  • Next, you will also be asked to create an ad group that will define your target audience.

  • The last step here is creating your actual ads. It includes creating the title, the link of your landing page, call to action, thumbnail image, and display URL.

It is said that 10% of the cut Reddit receives from the campaign ads are donated to their selected charities.

Final thoughts

I hope today’s article has provided you sufficient information about how you can promote your dropshipping business on Reddit.

If you want to know more about dropshipping, then you better check out our resources by clicking this link.

Or, you are in need of someone that can guide you in how to manage your eCommerce business, then you can book a FREE 45-minute mentorship session with me, and I’d love to help you in any way I can.

My mentorship program has helped many struggling dropshippers turn their businesses around that created their own success stories in the process.

Slightly tickle this link if you want to know more about the services I offered.

So yes, I believe that is just about it!

Thank you for the time!

And I do hope to see you on the next topics!




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