How To Promote Yourself Online And Boost Your Business’ Presence And Profitability

Promoting yourself or your personal brand online is probably one of the most effective methods to gain traction in the industry you’re engaged with and improve the standing of your company.

However, getting a Public Relations representative that could help you improve visibility online like newsletter articles, podcasts, or any related means could be very expensive.

If this is your concern, then this blog is specially made just for you!

In today’s topic, we’ll provide you a few tips on how to promote yourself online and boost your online presence without having to spend tons of money.

So without further delays, let’s get right into it…

How to promote yourself online

First Tip: Become Omnipresent

The most apparent method you can immediately perform is by taking advantage of social media platforms, podcasts, or other online applications.

In today’s generation, you can easily spread your content worldwide through these platforms!

However, you have to be careful and mindful anytime you create any content—remember that not all content you put out is guaranteed to become a hit.

There are specific factors you may have to consider in order that your promotion or marketing strategies gain any sort of traction.

With this being said—let’s go over more tips on how you can improve your visibility online…

Second Tip: The Holistic Story

Your holistic story includes—

  • Your story

  • Your client’s story

  • Providing your key-value or niche in written form or any materials that are referable. This also includes what you do, your target audience, and the purpose of why you’re doing it.

This is a very critical piece if you are to spread your story.

And I say this with conviction because it is the message you will constantly relay to your audience whenever you make any public appearances or publish content.

Also, if your story is inconsistent, the online community will eventually pick it up. And once they found out, it would eventually lead to undesirable consequences and see you as untruthful.

So be careful when crafting your background story and core values. Be consistent and always double-check before you publish any materials online.

Third Tip: Awards

Having an award gives you legitimacy in your chosen area of expertise.

It gives you credibility, and your target market will likely trust you even more.

Fourth Tip: Consistency

Due to search engine algorithms and since new related-contents are being published each day, there’s a tendency that your subscribers may forget the last article you’ve produced.

It may even result in your brand being buried in online obscurity in each passing day if you fail to tend to it regularly.

The apparent solution here is to keep on creating fresh content daily, weekly, or monthly.

How to Get Started

If you truly want to know how to promote yourself online, then refer to the following—

Brand Building

As I emphasized earlier, it is important for you to create a bio. Also, it is critical that you create a bio in the media perspective—what makes my brand unique or what makes them stand out from the rest.

Also, an important reminder is to make your bio as comprehensible as possible—it is in this way that your potential subscriber may find it easier to know your core values and beliefs.

Lastly, make your webpage as presentable as possible—evaluate them or make changes whenever necessary.

PR Story and Angles

Make a compelling story that would arouse curiosity.

For example, a 21-year old earns his first millions without leaving his room, or a 21-year old helps thousands of people achieve financial freedom, or he went $0 to $100k in 30 days in the midst of the coronavirus pandemic.

You get the gist, right?

Blogs and articles that can help you pitch

In creating blogs and articles, make sure that your contents are very readable so you can easily communicate your message to your subscribers.

Also, these contents can be used as materials in pitching yourself to bigger and popular sites.

Get into awards that are out there

As discussed in the earlier sections, it is essential that you take certification programs that improve your credibility.

Opportunities to speak: Events and Podcasts

Grab speaking opportunities that may come your way—no matter how small or big the event is.

The most important thing here is that you expose yourself to the general public and boost your visibility.

Where to reach out? How to spread your message?

You can start by seeking help from low hanging fruits. What this means is if you’re just starting out, then you can turn to smaller publications or smaller writers.

Or, you may go to HARO. It’s an acronym for Help a Reporter Out. It’s basically a platform where you can find journalists looking for stories to write about.

Other ways you can search for writers is via LinkedIn. Or, you can look into your favorite blog sites and directly message writers that you feel can help you pitch yourself.

How to get on TV?

One way to do this is through LinkedIn.

Search for TV producers and constantly pitch yourself to them.

Never lose hope if it gets rejected.

If you didn’t succeed at first, then continue re-angling your background story and pitch them again.

Also, it would be a good idea that you pitch your story to multiple producers to somehow improve the likelihood of getting accepted.

Your Gameplan

We will end today’s topic with your gameplan.

The following is how should your gameplan looks like if you want to

  • Media Pitch – sent out pitches to popular media outlets or newsletter publications every week.

  • Reactive Media Pitch – what this means is that you re-calibrate your pitch depending on current events. For example, how do you make money during the pandemic?

  • Pitch to a podcast – to boost your visibility; you may also send pitches to high-ranking podcasts channel every week.

  • Writing Awards Every Week – you need to keep on applying every week to increase the chances of your pitches being accepted.

Final thoughts

I hope my content has helped you in answering the question—how to promote yourself online.

I know it’s not going to be easy, but through persistence and determination, you achieve whatever your hearts desire!

Don’t give up! And continue pressing forward!

So yeah, I believe that’s just about it!

Thank you for the time! And I hope to see you on the following topics!



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