Getting Your First Sale Part 3: Dropshipping With Facebook Ads
In the previous section, we’ve talked about the importance of building your dropshipping store.
Even if you have the best products and the most stunning website in the world, it may not matter that much if you can’t pitch them effectively.
Promoting and marketing your products to your target demographic is actually the launch phase of your business—it starts everything here!
In this second to the last part of the series, we will be talking about strategies in pitching your online shop to social media platforms.
But for this episode, we will be mostly discussing dropshipping with Facebook ads, which is pretty reasonable since it is the most used social media medium today.
So without further delays, let’s begin…
Let’s talk about Shopify dropshipping with Facebook ads
Posting to Facebook Page
Nowadays, almost everybody has at least one social media account—regardless of age or status in life.
Social media is a great place to introduce your products to a larger market.
Facebook, for example, has been around since the mid-2000s and got its huge break at the turn of the decade.
And they’re still extremely popular and widely used as of today, and it is for this reason that they’re an excellent place, to begin with.
However, bear in mind that posting your ads on Facebook doesn’t mean that it’s going to be smooth sailing all throughout.
One challenge most online entrepreneurs are facing is insufficient clicks or engagement from potential customers.
And the most common solution to this is to check your pixels, so let’s move forward to the other section and find out more about this tool…
Fixing Facebook Pixel
If you’re using Facebook Ads, then having the right tools that come along with it is essential.
And the reason for this is to provide you the best possible experience and most accurate evaluations.
And the most suitable tool here is the Facebook pixel. This software does a lot of things, which include
It tracks and collects data that helps with conversion.
Search and build prospect market.
Re-advertise the products to people who have previously taken an interest in your items.
Optimize your ads for better traffic and conversion rate.
So the video presented above is an actual difficulty most entrepreneurs are experiencing. And from there, you learn how to read the data, organize the columns, and make sure that all the settings are correctly configured.
Facebook Ad Analysis
Another critical part of the process in dropshipping with Facebook ads is to determine what’s working and not working.
We do encourage moving forward whenever there’s a setback. Dropshipping is still a business, after all, and it has its fair share of difficulty attached to it.
What matters is that you don’t stop, modify your operations if needed, and just press forward.
Referring again to the video above, the entrepreneur made a mistake with the date range, which caused some of the important data hidden.
If you’re new to this type of business, then it could be especially frustrating if you don’t have any idea how to troubleshoot.
Analyze if you need to revamp your product descriptions or remove or add products to increase the profitability of your business.
Again, the most important thing here is not to give up.
The Importance of Sticking to KPI’s
It’s of extreme importance that you stick to your KPI’s no matter what. This is because it is how you measure the status of your business—are you progressing? Are you barely making any profits? Or are you incurring losses?
Also, it is where we rely on important decisions regarding the affairs of the business, such as those mentioned in the previous section.
I hope my content about dropshipping with Facebook Ads has provided you sufficient information about the said topic and helped you with your business one way or the other.
I believe that we’ve covered sufficient ground here.
I am hoping to see you in the last episode of the series! And thank you for your time!
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