Getting Your First Sale Part 2: How To Build A Dropshipping Store
In the first part of the series, we’ve talked mainly about determining the right items to sell—products that are marketing, shippable, and profitable.
And now that you’re equipped with the knowledge and skill to find competitive products to sell, we go on and discuss the essentials in establishing a website.
There are several factors to look for in order to make your website stand out from the rest, and we will look into them in this content.
And I do hope that it would help you build a dropshipping store that’s profitable and provides value.
Of course, there are people that have a different take on this, but what is relayed in this blog is what has worked for us and those that have tried our tested strategies.
With that out of the way, let’s begin…
What You Have to Know Before You Build a Dropshipping Store
The front page of your website is very critical because it is the very first thing that your customers will see as they visit your online shop.
And a beautifully set up and organized front page would definitely make your visitors browse your site even further. Thus, it increases the chance of them purchasing your items eventually.
Another thing you have to bear in mind is simplicity. A potential customer likes summarized contents mainly because they are easier and faster to read.
One way to do this is not to cram the front page with so many items. Only list specific products, like, for example, new arrivals or your shops’ best sellers.
And then, once they clicked the item, it’s also important that you keep the product description as simple as possible.
Again, descriptions that are short and summarized are more attractive to customers. They aren’t reading a book, you know, and what they look for is a clear definition of the products they’re buying.
We’ve tackled pricing guidelines in the previous session, and we will talk about them a little more extensive for this part of the series.
And as I said, pricing is a very important aspect of dropshipping product research. And therefore, it’s supposedly one of the first things to consider if you’re to build a dropshipping store.
Again, there are no specific guidelines or formulas in pricing your dropshipping products.
In product pricing, there are several factors you have to take note of, like demand and supply, market trends, or shipping procedures, etc.
You also have to consider shipping costs and advertising expenses. Like for example, I’m pretty sure that you may have to promote your products on social media platforms like Facebook, Instagram, Twitter, or YouTube.
And promoting your products to their platform will cost you advertising fees.
As for the shipping cost, it may depend on the area or country you’re sending it to. But it would normally range from $6.99 to $10-ish.
But all-in-all, the product price may have to depend on your better judgment. In addition, you can freely modify your pricing if you feel like you need it to.
Product Ad Creatives
The fun part of the entire process is collecting images and creating an advert logo for your products.
It’s a fun experience because you can use your imagination in the process as you find the perfect artwork for the items in your store.
However, what’s visually aesthetic to you may not be the same as your customers. And an important piece of advice here is to keep your product logos professional looking and non-pixelated.
Some sellers may be tempted to use the actual products for the brand logo. Although their intention isn’t an overall bad idea, it may not work in marketing simply because it doesn’t look professional as it should be.
I believe that actual photos of the items used by customers are best for product reviews only.
One last thing, you will also advertise them on social media, so be sure that the images on Facebook are similar to those on your website.
Product Interest Targeting Strategies
Knowing your target audience or specific demographic is of extreme importance.
You have to determine which market you are bringing your products to. Let’s use the pregnancy pillow used in the video as an example. In it, the obvious demographics are pregnant mothers.
From this, we can narrow them again into two groups of audience, and it includes those individuals who are actually looking for pregnancy pillows.
On the other hand, there are those that are looking for tips on pregnancy, and as a result, they might have been lead to the item you’re selling.
With this in mind, it is important to use the right focus keywords that will drive them into your online shop.
I hope our strategy on how to build a dropshipping store has provided you sufficient information about the said topic and helped you create a profitable website.
For the next episode, we will be talking about how you can effectively market your online shop through the most popular social media today, and that is everybody’s favorite—Facebook!
Well, I guess that’s just about it!
And I do hope to see you in the next sessions!
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